Rationale

My brochure topic was shoes stores that stock the most eye-catching shoes in Wellington. I wanted it to reflect the shoes. I decided to use bright, exciting colours and patterns. Contrasting this with the black illustrations and images to highlight the distinctive details of the shoes. Using grids to keep it structured, the booklet is an advertisement for the stores and therefore has to look professional and clean. For the majority of the project I feel as though I lacked direction however I think I pulled it together at the end. If I had found a direction earlier I feel like I would have a more complete booklet as a whole. I think the weakest part of my design are the infographics as they could have been developed further. In future I will put more effort in to the planning phase so that I can have a solid base to begin with.

Final Brochure

Here is a link to my final brochure. Sadly I had to rush it in the end as I was overtime and not well enough. I feel like it conveys my idea and ticks the boxes required but I wish I had the time to do so much more with it.

Icons V2

Here are my new icons, They are far less cartoony and suit the brochure better. I decided they were easier to read if they were in black outline. 

Store descriptions

Zambesi Founded in 1979 Zambesi is one of New Zealand’s longest standing fashion brands. Along with their main brand they also stock Wellington’s largest range of High Fashion imports, including Rick Owens and Y-3. If you want a pair of shoes to make you stand out but aren’t into flashy colours or patterns this is your place.  Zambesi can be found at 103 customhouse quay just up from the Willis food court. It’s easily identifiable by its large white sign, the interior is very simple with an industrial aesthetic. Pictured shoe is a Runner Stretched Boot by Rick Owens with an RRP of $1650.

Specializing in vintage imports, Spacesuit has got you covered for of your old school American and Japanese fashion needs. Along with this they boast a wide range of used kicks, ranging from beat up Doc Martens to brightly coloured and decorated boots. If you’re feeling the retro hipster vibe this is a must visit. Located at the upper end of Cuba Street (149) it’s hard to miss with its bright yellow sign and vibrant shopfront. Pictured shoe 

is an unbranded, transparent Stomper Boot with an RRP of $89.

Located next to the cable car at 292 Lambton Quay, Maher is the place to go if you want exciting dress shoes with a lavish touch. Specializing in styles with bright patterns and intricate details these shoes will get you noticed a mile away. Their products are perfect for someone going for an over the top look that won’t break the budget. For the best deals visit at the end of season for sales reaching up to 50% off.Pictured shoe is a Maher, Cowboy boot with an RRP of $169.

Progress

The brochure is coming along, I fixed up a bunch of the paragraphs and added in the background marks. Luckily I got an extension because I don't think  I would have finished in time otherwise. I had some classmates look over it and they gave me a few ideas on how to lay it out better and pointed out several small details I had looked over.

LINK HERE

Marks

I finally got around to making those marks for the backgrounds. I'm really happy with how they turned out as they each have a uniqueness to them.

Maps

I though I should post the development of my maps on here as I forgot to leave space in my workbook. I started off tracing a map from google but for my final I ended up geting one form a program called ArcGis that I used in highschool and then thresholding it in photoshop and then editing the lines in Illustrator. It fits better with the style and I plan to have it as a full bleed like my marks.

Icons

I forgot to upload these earlier. but here are my first attempt at icons for the graph thing we need to include.  First is stock, second cost and third staff friendliness. They're really basic and cartoony at this stage, I'm not happy with them so will rework them later.

Progress

Here is a link to the PDF of my current progress. It needs a lot of work and I am quite behind. I got some useful feedback from Caroline and I think I am getting an idea of how I want this to look. I need to also fix up the colours as they don't really scream LOOK AT ME! as the shoes do.

Image tests.

Today I tried out some layouts. Each will cover one half of the spread, the other half containing the relevant information per shop. My classmates think the clearest would be the last however I will nee to try developing this further.

Progress

I've started making my brochure, Progress is kind of slow right now as I have some personal commitments and other classwork to do. At this stage  I am going to have a thresholded image, drawing and block of colour related to each place which I will lay out for my spreads. I didn't have much to show in class so my critique was very limited.

Artist models

I researched a few artist models, I was interested in designers who used bright colours as I wanted to use colour to convey the interest in "Crazy shoes". I liked how each designer balanced their positive and negative space. I =really like Neville Brody's use of black on colour to create "blocks". I could do something similar by thresholding my images, this could be used to highlight details on the shoes .

Neville Brody

Alan Fletcher

Michael Bierut

Armin Hofmann

Oti Aicher