Wednesday, April 27, 2016

Rationale

My brochure topic was shoes stores that stock the most eye-catching shoes in Wellington. I wanted it to reflect the shoes. I decided to use bright, exciting colours and patterns. Contrasting this with the black illustrations and images to highlight the distinctive details of the shoes. Using grids to keep it structured, the booklet is an advertisement for the stores and therefore has to look professional and clean. For the majority of the project I feel as though I lacked direction however I think I pulled it together at the end. If I had found a direction earlier I feel like I would have a more complete booklet as a whole. I think the weakest part of my design are the infographics as they could have been developed further. In future I will put more effort in to the planning phase so that I can have a solid base to begin with.

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